Home services
Most of our work sits here. These pages describe the demand shape, the buying questions customers actually type, and where visibility usually leaks for each trade. The measurement is the same across all seven. The calendar and the urgency are not.
Three other industries
Each of these came from real engagements rather than from a keyword list. They stay on the site because the work is different enough to be worth writing down.
The industries we turn down
We have declined work in franchising, multi-location retail, SaaS and anything requiring paid media as the primary channel. Not because those are bad businesses. Because one founder cannot hold the domain knowledge for every industry at once, and pretending otherwise is how agencies end up producing the same page for a roofer and a dentist. If your industry is not listed above, say so on the first call and we will tell you plainly whether we are useful.
Fair questions about industry focus
Why so few industries?
Because industry knowledge is most of the value. Knowing that a roofer's demand spikes after a hail event, or that a fencing quote dies while a permit sits in review, changes what we build and in what order. That knowledge does not transfer from a keyword tool.
Do you work outside these industries?
Occasionally, when the buying pattern is close to one we know. We say so before quoting, and the engagement starts with a longer diagnostic because we are learning your market on your time.
Is home services just roofing and HVAC with the labels swapped?
No. Roofing demand follows storms, HVAC follows temperature, plumbing follows failure, and remodeling follows a decision that takes months. Those four calendars need different content timing and different budget pacing.
Do you take two companies in the same trade and the same city?
No. Two clients competing for the same map positions means one of them is paying us to lose. It caps how large we can get, and that is the trade we have chosen.
Find out where you stand in your own market
A free Visibility Check runs twelve real buying questions for your business and your trade, across Google and AI answers. You keep the findings.
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