Some of the terms below are ours. Search Visibility Share, Qualified Demand, X/12, the Work Ledger and the six-layer audit are Mindflow’s own vocabulary, not industry standard, and they are grouped separately for that reason. An agency that presents its house terms as established practice is doing something subtly dishonest, so we label ours.
Terms we coined
Our free diagnostic. Twelve real buying questions for your category, run across ChatGPT, Google AI Overviews and Perplexity, returned with your X/12 score and screenshots. No sales call attached. More →
A paid, client-owned diagnostic at $3,500–$7,500. Six-layer diagnosis, five named competitors, measurement baseline, prioritized 90-day roadmap. For a single location or focused scope. More →
The larger paid diagnostic at $7,500–$15,000+, covering the same six layers across multiple locations, contested or regulated markets. More →
The diagnostic structure: eligibility, AI-crawler access, extractability, entity stability, citation surfaces, and measurement baseline. Two of the six need genuine rebuilding for ecommerce rather than adapting. More →
The five stages, run in order: Identity, Architecture, Retrieval, Measurement, Outcome. In owner language: Measure, Fix, Build, Prove. More →
Category, comparison-roundup and review-surface presence measured against five competitors agreed at onboarding and held constant for the engagement. Reported at brand tier, and at SKU tier where a catalogue exists. The denominator never moves silently. More →
Enquiries that are plausibly real work, defined with the client at kickoff and then held constant. Spam and misdirected calls are excluded rather than counted, because an unfiltered call total is not a business metric. More →
Twelve real buying questions, run three times each, scored per surface and never blended. Reported as X/12 rather than a percentage, because twelve questions cannot honestly produce one. More →
Three different things, scored separately. A mention is your name appearing. A recommendation is the response putting you forward as an option. A citation is your own domain named as a source. The headline X/12 counts recommendations only, and collapsing the three is the commonest way an AI-visibility number gets inflated. More →
A single measurement pass, labelled as such. Around one in ten surfaced domains differs between identical runs minutes apart, so one pass is a snapshot rather than a score. More →
Every completed task, dated and specific enough that you could check it against your own site. It sits alongside the three numbers rather than substituting for them. More →
The monthly report: the three numbers, the Work Ledger, and a narrative in owner language that says plainly what did not move. More →
Map-pack position measured point by point across a city rather than as a single average, because a city-level average hides the neighbourhoods where you are invisible. More →
The category vocabulary
These are not ours. They are used across the industry, sometimes loosely and sometimes interchangeably when they should not be. Each has its own page.
A to Z
28 terms, each with a plain definition, why it matters for a local business, the common misunderstanding, and something you can check yourself in five minutes.
Fair questions
Why separate your terms from industry terms?
Because presenting house vocabulary as established practice makes a methodology sound more standard than it is. If we invented a term, the page says we invented it.
Are AEO and GEO the same thing?
Used interchangeably by most of the industry, and there is a real distinction underneath. The comparison page covers where it actually matters.
Do you have an AI visibility score?
No, deliberately. Every black box in this category is a score, and a score is a number whose derivation the buyer cannot inspect. We publish X/12 with the full protocol instead.
See these numbers on your own business
A free Visibility Check returns your X/12 score across three surfaces, with the raw responses.
Get my free Visibility Check