Copilot, and why we don't sample it

The clearest example of the difference between a measurement and a claim.

We do not sample Copilot. We report something else.

Copilot is not in our counted set and we do not produce a Copilot score. Instead we report two things we can actually verify: whether your site is indexed in Bing, and The state of your Bing Places listing.

Both are checkable facts. A sampled Copilot score, under conditions we cannot hold steady, would not be.

Why verifiable beats comprehensive

It would be easy to add a fourth surface and a fourth number. It would make the report look more thorough and it would be worth less, because a number nobody can reproduce is decoration.

Presence in Bing's index and a complete Bing Places listing are the substantive prerequisites anyway. If those are wrong, no amount of Copilot-specific effort helps; if they are right, you have done the part that is within reach.

What this page is about

Most agencies in this category list every AI platform they can name and imply coverage of all of them. Listing a platform is not the same as measuring it, and a buyer has no way to tell the difference from a capabilities page.

So this page exists to say: here is one we do not measure, here is why, and here is the verifiable thing we report in its place. Ask the same question of anyone else claiming Copilot coverage, what exactly is sampled, how often, under what conditions.

Read in order, or jump

Twelve chapters, in the order the work has to happen. The first four are the spine; the platform chapters at the end include two surfaces we deliberately do not score, and say why.

01 How AI search picks local businesses 02 Eligibility: can AI even see your site? 03 Robots.txt: block AI crawlers or allow them? 04 Measuring AI visibility honestly 05 Entity foundations for local businesses 06 Reviews as AI input 07 Citation surfaces: where AI engines look 08 Getting ChatGPT to recommend your business 09 Showing up in Perplexity 10 Showing up in Google AI Overviews 11 Showing up in Gemini 12 Copilot, and why we don't sample it

See where you actually stand

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